Meet the Team

John Gscheidmeier

John Gscheidmeier of RE/MAX Service FirstJohn is the broker & owner of RE/MAX Service First, and is proud to be located in the same city he grew up in. John named the company “RE/MAX Service First” because of his desire to provide real estate services with a “Service First” approach and attitude. John learned early in life that service to people is how life and business should be.

John grew up on the northwest side of Waukesha, then known as the town of Pewaukee. He is a proud graduate of Catholic Memorial, the University of Wisconsin – Whitewater, where he obtained his BBA – Marketing. John also holds a Master’s Degree in Management from Cardinal Stritch University.

John’s “service” roots began when he was 19 years old and he joined the Pewaukee Fire Department as a Firefighter. John learned the true meaning of “Service First” when helping people as all firefighters do when called upon. John’s introduction to public service would extend into law enforcement, where he worked for a few departments as a police officer. In Glendale, John was a DARE and juvenile officer, assigned to help kids in the communities the Glendale schools served. John’s passion for keeping kids safe and away from the extreme dangers in life created a great bond between the children and the police department. John also served his fellow police officers as a trainer, mentor, and teacher at various training academies in SouthEastern Wisconsin.

John began managing and owning property in 1994. He assisted landlords manage their properties, screen applicants, handle contractors & repairs, while managing rent rolls as well. He still owns real estate and is a great resource to those people looking to buy, sell, or invest in real estate holdings.

In 2011 John obtained his Wisconsin real estate license and began helping people buy and sell real estate. With his history, he brings an extremely unique skill set to his clients. His client’s directly benefit from decades of knowledge as it relates to homes. Since obtaining his license John has sold nearly 400 homes – which ranks him in the top 1% nationwide for sales according to John’s Team has sold over 600 properties since that time as well – unbelievable!

In 2016 John decided it was time to create his vision and open his own real estate firm. John’s firm is committed to helping others achieve their dreams.  This is evident amongst his team and his company agents as they too subscribe to this belief. Our agents subscribe to the company’s 12 Point of Culture, and commit to placing our client’s needs ahead of our own. John is committed to the education of his clients and his customers, his agents. He strives to educate and empower them to be the best they can for their clients.

John is married to his wife, Samantha, and they enjoy their time with their 3 dogs, all rescued. They are definitely part of their family and they firmly believe the dogs adopted them. In his spare time John loves to golf and is a Green Bay Packer season ticket holder.

John and RE/MAX Service First is a regular supported of the Waukesha Sheriff’s Department K9 organization, the West Allis Police Department K9 organization, Milwaukee Brewers’ Marcus Hanel’s “Koos for Kids” fundraiser, and more. John is also a “Home for Heroes” affiliate which rewards law enforcement, military, firefighters, EMS, teachers and healthcare workers with a Hero award check after closing.



Samantha Gscheidmeier

Samantha GscheidmeierSamantha Gscheidmeier is the Director Of Social Media at RE/MAX Service First. She utilizes multiple marketing platforms to help RE/MAX Service First’s sellers further market their home, attract new clients, convert leads and successfully close transactions. Samantha monitors online trends which can assist our clients in achieving their goals of buying or selling real estate. In today’s real estate market it is crucial that a company fully recognizes and utilizes all online and social media outlets where potential buyers can find our seller clients. Samantha’s goal is to provide our clients with all the latest available online and in social media.

In addition, Samantha assists in chairing and organizing various charity events RE/MAX Service First. She works directly with the Client Service Coordinator and helps sponsor and participates in charity events. She understands the importance of giving back to our community and loves being able to help! Samantha studied at the University of Wisconsin - Green Bay and the Milwaukee Area Technical College. Samantha is a huge advocate for rescuing animals so while her and her husband, John, have three rescue dogs of their own she also enjoys volunteering her time with various shelters and rescues in our area. 


Annette Herbert

As a full-time real estate professional, Annette brings years of business experience and believes that educating her clients and providing timely and clear communication is the key to a stress-free transaction.  As one client stated, “She managed to keep me grounded and patient throughout the negotiation process.”  Her business approach is direct and successful; she listens to the client’s needs and matches them to the right property, then uses perseverance, tenacity and strong negotiation skills to assure an honest and efficient real estate experience.  A focused listener, able advisor and fierce, yet fair, advocate, Annette creates a positive experience for both sides in any property transaction.

As the mother of two teenagers, Annette is a Southeast Wisconsin native familiar with neighborhoods, school districts and trends in the area.  She is passionate about helping others buy or sell property ranging from a modest home or condominium, to a residence fit for a large or extended family and has closed over $15 million in sales and helped more than 85 clients achieve their real estate goals.

Her other passion is travel – preferably somewhere international and warm – but she prides herself on always being available and takes her portable office (cell phone/laptop) with her wherever she goes.  A recent client commented: “ She was literally on top of EVERYTHING when it came to selling our home as well as purchasing our next one.  Loved the communication. Very accessible.”

If you are looking for an enthusiastic, but patient real estate professional that will listen to your needs, and apply the current market conditions to achieve the most advantageous accepted offer for you, Annette would appreciate an opportunity to speak with you today.

“If I had to describe myself, I’d say that I’m efficient, effective and tenacious!  I don’t give up easily.  That makes me a great agent since I’ll keep searching until I find the home that’s right for you.” – Annette Herbert



Mark Ruppelt

Thank you for taking the time to check out my bio! I am a highly motivated, energetic, and friendly realtor who understands and loves working with and helping people. I have over 20 years of combined experience as a realtor and a private practice attorney. During this time, I have become an expert negotiator. Real estate isn’t much different than law in this respect. Both buyers and sellers need a professional who can understand and relate to people, who can write and explain contracts and who can go to bat for them in order to achieve the best possible outcome. Sometimes the real estate market can become difficult to understand and downright confusing. Let me use my expertise and the skills I have acquired as both an attorney and a realtor to help you sell your home or purchase the home of your dreams. I have devoted my life to assisting and helping others through very difficult times as an attorney. I am there when people need me the most. I invite my clients to contact me at any time – day or night. I will work hard for you every step of the way and will keep you informed at each step in the process. Let me be your trusted advisor as I work to get you from “for sale” to “sold”!



Stacey Guzanick

Stacey has have lived in the South East Wisconsin for the past 16 years and absolutely loves working where she live. She has been an Associate Broker for 10+ years. Stacey is available to care for your real estate needs 7 days a week, whether you are looking to purchase or sell your home. As a Real Estate Professional, it is her passion to understand clients’ needs when it comes to the paramount decision of buying or selling a home. Stacey truly value her relationships with her clients and believes in incorporating a hands-on-approach. She is with her clients from start to finish and beyond, applying her professional expertise to develop a smart strategy to help achieve my clients’ goals ~ however big or small. Stacey is dedicated to excellent customer service. 

Stacey prides herself on utilizing the latest technology and techniques to negotiate the best possible price and terms. In today’s changing market, it is extremely important to have a real estate agent on your side. Stacey is devoted to working on your behalf and making your dreams come true one home at a time.

Stacey’s values are important to her & her family ~ honesty, hard work, integrity, and professionalism. 

Purchasing or selling a home is one of the biggest decisions one can make. Stacey’s main goal is to ensure no detail is overlooked and everyone she works with is 100% satisfied.



Bill Schmidt

Prior to earning his Realtor License in 2009, Bill worked on the financial side of real estate.  Bill earned a Bachelor of Finance Degree in 1990 and a Masters Degree in Business Administration in 1997, both from the University of Wisconsin-Milwaukee.  For over 19 years, Bill held positions in consumer lending, commercial lending and bank operations at financial institutions such as US Bank (formerly First Wisconsin/Firstar), Associated Bank (formerly State Financial Bank) and Anchor Bank.

His former experience as Vice President of Commercial Lending has prepared him for the day-to-day details of buying, selling and investing in the real estate market.  Bill utilizes this expertise every day to ensure unparalleled knowledge of the real estate market, a thorough understanding of your needs and the ability to ultimately complete a smooth transaction for his customers.

Bill guides his clients through each step in the transaction.  He takes the approach of a facilitator, providing timely information and thoughtful advice, to allow the clients to make the decision that is right for them.  His philosophy is that the transaction is ultimately the choice of the client, not the realtor, and his role is to support and advocate on his clients behalf.  He has an easy going personality and likes to have fun at his job but at the same time understands that real estate is likely the largest investment one will make in their lifetime and as such treats his clients with the utmost respect.

Bill was born and raised in a small town in Sheboygan County.  After graduating from Plymouth High School in 1985 he moved to the east side of Milwaukee to attend college.  Upon graduation he spent the next 11 years living and working in and around the Milwaukee area.  In 2002 he moved his family to the town of West Bend where they were able to purchase a lot and build their dream home.  As a resident of West Bend for 15 years, he has been involved in his community through West Bend Little League, Basketball, Scouting and Our Savior’s Lutheran Church.

Aside from his enthusiasm for real estate, Bill has a passion for travel, especially anywhere warm and tropical.  When he is away, he keeps in close contact with his clients by taking his office (lap top/cell phone) with him.

Bill works with buyers and sellers throughout Southeastern Wisconsin in both Residential and Commercial Real Estate transactions, including:  Single Family Homes, Condos, Investment Properties, and Foreclosures.  His vast market knowledge, advanced education and experience in all aspects of the real estate transaction play a large part of his success in providing a great service to his clients.



Nathan Dorn

Nathanial Dorn grew up in the Watertown area with his family and has recently built a new home in Dodge county.  In 2012 he married his beautiful wife and in October of 2016 they were blessed with their first child.  Nate graduated from College in 2005 with a degree in Criminal Justice and has worked for 12 years in Law Enforcement where he enjoys working with kids while using his K-9 partner Cash to build relationships and help those who need it.

Nate has several family members and friends in the construction industry and even helped build his own home.  He believes that buying and selling a home is one of the most important things you do in life and he wants to make that experience as simple, informative and exciting as possible.  Nate has gained a vast amount of knowledge on how homes are constructed and what to look for when buying a home to make sure you get the best one for you.  He uses this knowledge and foresight to proactively address details before they become a problem.

Nate’s core values are love, integrity, commitment, passion, persistent and fun and he uses those in every transaction whether it’s to make your sale as simple and productive as possible, or to make sure that you find the right home for you.

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